This calculator uses Meta’s official prices, effective 1 April 2026 for 32 markets worldwide. The fees go to Meta in full — SAEI applies them at a margin of 0%. You can compare markets and spread your message volume across the four categories to see your expected bill.
Meta chooses the category automatically when it approves the template, and it is what sets the cost. The images are from WhatsApp Business’s own pages.
32 markets worldwide. Meta’s official prices, effective 2026-04-01. Replying to a customer (service) is free in every market.
| Market | Marketing | Utility | Authentication | International authentication |
|---|---|---|---|---|
| Saudi Arabia | 0.1877 | 0.0401 | 0.0401 | 0.2240 |
| United Arab Emirates | 0.1869 | 0.0588 | 0.0588 | 0.1911 |
| Egypt | 0.2413 | 0.0135 | 0.0135 | 0.2435 |
| Rest of Middle East | 0.1278 | 0.0341 | 0.0341 | — |
| Nigeria | 0.1933 | 0.0251 | 0.0251 | 0.2810 |
| South Africa | 0.1420 | 0.0285 | 0.0285 | 0.0749 |
| Rest of Africa | 0.0843 | 0.0150 | 0.0150 | — |
| India | 0.0442 | 0.0052 | 0.0052 | 0.1139 |
| Pakistan | 0.1772 | 0.0375 | 0.0375 | 0.2810 |
| Indonesia | 0.1540 | 0.0937 | 0.0937 | 0.5095 |
| Malaysia | 0.3222 | 0.0524 | 0.0524 | 0.1566 |
| Turkey | 0.0408 | 0.0034 | 0.0034 | — |
| Israel | 0.1322 | 0.0199 | 0.0199 | — |
| Russia | 0.3005 | 0.1499 | 0.1499 | — |
| Rest of Asia Pacific | 0.2742 | 0.0423 | 0.0423 | — |
| United Kingdom | 0.1982 | 0.0824 | 0.0824 | — |
| Germany | 0.5114 | 0.2061 | 0.2061 | — |
| France | 0.3218 | 0.1124 | 0.1124 | — |
| Italy | 0.2589 | 0.1124 | 0.1124 | — |
| Spain | 0.2304 | 0.0749 | 0.0749 | — |
| Netherlands | 0.5983 | 0.1873 | 0.1873 | — |
| Rest of Western Europe | 0.2218 | 0.0641 | 0.0641 | — |
| Rest of Central & Eastern Europe | 0.3222 | 0.0794 | 0.0794 | — |
| Brazil | 0.2342 | 0.0255 | 0.0255 | — |
| Mexico | 0.1143 | 0.0318 | 0.0318 | — |
| Argentina | 0.2315 | 0.0974 | 0.0974 | — |
| Colombia | 0.0468 | 0.0030 | 0.0030 | — |
| Chile | 0.3331 | 0.0749 | 0.0749 | — |
| Peru | 0.2634 | 0.0749 | 0.0749 | — |
| North America | 0.0937 | 0.0127 | 0.0127 | — |
| Rest of Latin America | 0.2772 | 0.0423 | 0.0423 | — |
| Other markets | 0.2263 | 0.0288 | 0.0288 | — |
Meta allows three free windows. Design your flows around them and you can lower the bill noticeably.
Every message you send inside a 24-hour window from the customer’s message to you is entirely free. Meta removed the service charge in November 2024.
A customer clicked a CTM ad or the WhatsApp button on Facebook or Instagram? Every message you send them for 72 hours is free — marketing, utility, all of it.
Some utility templates you send in reply to a customer’s message are free. The detail varies with the template type and when it is sent.
No. Meta’s fees are charged at their official rate exactly as they are, and the whole amount goes to Meta. SAEI applies a 0% margin to those fees.
Since 1 November 2024 Meta has removed the charge for service messages. Any reply you send inside the 24-hour window after the customer’s message is entirely free.
Under Meta’s schedule effective 1 April 2026: SAR 0.1877 per message in the Saudi market. Enter your message volume in the calculator above to see a detailed monthly cost.
Authentication is the ordinary price for verification messages (OTP) in the market the number is resident in. Authentication-International applies in certain markets when an OTP is sent to a number in one of them — the price is higher because Meta passes on an additional operational cost.
Yes. Meta bills you for them through your own WhatsApp Business account. SAEI manages your account and provides the integration, but neither adds to nor deducts from Meta’s bill.
Yes. (1) Every service message is free. (2) When a customer starts a conversation from a CTM ad or the WhatsApp button on Facebook or Instagram, you get a free 72-hour window. (3) Inside the 24-hour window from the customer’s message, free utility messages are available in some cases.
